Garmin is known for its specialization in GPS technology development for its use in automotive, aviation, marine, outdoor, and sport activities and utilities. Martin Truex Jr. is in the initial year of a multi-year relationship with Garmin. In addition to relying on their G5000 aviation technology to fly, Martin wears a Vivosmart HR wearable when he races to track his vitals while he competes.

Textron Aviation is the general aviation business unit of the American Textron group. They manufacture and sell Beechcraft, Cessna, and Hawker branded aircraft. Martin Truex Jr. has represented Textron for over 3 years as a product spokesperson. When it comes to reliability, performance and quality, Textron Aviation is #1.